Tuesday, 29 September 2015

NDM News case study: Audience and Institution

News consumption in the UK: 2014 Ofcom Report
  • 95% of adults in the UK say they follow the news
  • 75% of adults use TV as a source of news - number has decreased since 2013
  • 4 in 10 people use apps to access news which used to be only a third last year
  • 16-34 year old age group who use apps have increased from 44% to 60% over a year
TV News
  • Each adult watched an average of 115 hours of international and national news on TV in 2013
  • 76% of this was on either BBC One, BBC Two , or BBC news channel
  • 16 - 24 year olds consume 27 hours of news on TV
  • 55 year olds and over consume 196 hours of news on TV
Attitudes towards different types of news

When asked what topics are considered to be news...
  • 53% said crime 
  • 53% said worldwide current affairs
  • 51% said UK current affairs
  • 49% said UK politics
Different age groups find different topics interesting
  • 16- 24's are interested in crime, sports, technology and science/environment
  • Over 55's are interested in general world news and UK and regional current affairs
Reasons to follow the news
  • 3 in 5 adults (58%) say they watch the news to find out what's going on in the world
  • 56% said they want to know what’s going on across the UK
  • 49% said they want to know what's going on in their local area

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