1) WWW: Good focus on the question. Effective use of research/quotation
EBI: Missed opportunities to include examples- write a short paragraph wherever they're missing.
Citizen journalism can be considered to have a massively positive impact on society as the Guardian's Paul Lewis stated that it gives information "a new layer of accountability." Citizen journalism and user generated content proved to be greatly necessary for one of the biggest news story in 2011, the Arab Spring. As countries such as Lybia, Egypt and Syria were revolting against a heavy dictatorship, foreign reporters were not granted permission to report on the situation. The UGC were what audiences relied on in order to get information on the countries. This example showed how important it was to 'witness, record and share' (Paul Lewis) to get insight on certain news. Furthermore, citizen journalism allows for unmediated content meaning that there is no particular agenda included and audiences can gain access to raw information.For example, the UGC of the death of Eric Garner being killed by a police officer, although disturbing, is completely unaltered and revealed to the public of how the police was guilty of the death of an unarmed man.
Overall: 61/80 B
Citizen journalism can be considered to have a massively positive impact on society as the Guardian's Paul Lewis stated that it gives information "a new layer of accountability." Citizen journalism and user generated content proved to be greatly necessary for one of the biggest news story in 2011, the Arab Spring. As countries such as Lybia, Egypt and Syria were revolting against a heavy dictatorship, foreign reporters were not granted permission to report on the situation. The UGC were what audiences relied on in order to get information on the countries. This example showed how important it was to 'witness, record and share' (Paul Lewis) to get insight on certain news. Furthermore, citizen journalism allows for unmediated content meaning that there is no particular agenda included and audiences can gain access to raw information.For example, the UGC of the death of Eric Garner being killed by a police officer, although disturbing, is completely unaltered and revealed to the public of how the police was guilty of the death of an unarmed man.
2) Question 1: 7/8
Identification developed via montage celebrating universality of marriage
Fast editing
Appeal to a range of audiences through use of different nationalities / ages etc.
Direct address of the “Who are you?” questioning
Use of text on screen to provide a very contemporary scene
Question 2: 9/12
Didn't use any of the suggested points
Question 3: 5/12
Key to advertising/marketing revenue
3) Question 7: 40/48
Global nature of e-Media
Information and democracy
4) Question 1:
My answer was one of the stronger answers
Next time I would include:
the notion that one text creates a desire to own a product, while the other encourages self-realisation.
Question 2:
My answer was one of the stronger answers
Next time I would include:
identification with celebrity
response to lifestyle activities and celebration of choices
modification of audience behaviour
online identity and manipulation
pros and cons of social networks
Question 3:
My answer was one of the weaker answers
Next time I would include:
advertising/marketing revenue for producers
the growth of the e-Media economy and the impact of this upon traditional media producers
the illusion of empowerment offered by new media technologies and platforms
direct audience feedback and how producers used these to their own ends
demographic targeting
cross media promotion.
Question 7:
My answer was one of the stronger answers
Next time I would include:
government control of web based technologies
repressive regimes and emergent democracies
folk devils such as terrorism and paedophilia.
5) Question 3:
It is vital for media producers to adopt a positive attitude to new and digits media as it allows for developments and growth for the products. In the first product, Google's Nexus, new and digital media has allowed for a widely effective method for advertising the product. The advert allows for cross media promotion by making the famous brand that most consumers are familiar with, Google, to be very prominent. Furthermore, the visual aspects of the advert allows for consumers to relate with the brand through weddings which is where great gatherings occur and makes the consumers see the illusion of empowerment that the new phone gives you.
With the second product, it focuses on promoting religion which is often thought to be traditional. This new way of promoting religion can be greatly effective as it would be easier to target the appropriate demographic which can be done by specifically broadcasting the advert on certain channels. Also, it allows for the scale of the audience they reach to greatly increase as adverts that are broadcasted on tv can reach wider audiences in contrast to by word of mouth.
As well as the effectiveness of advertisement, new and digital media allows for the audience to give direct feedback on the product which allows the producers to use this information to develop their products in relation to the consumers wishes.
