SkyQ is a new service has unveiled by Sky which is a new box set that similarly to Amazon, Netflix and Apple, provides top quality streaming services. Sky believes that this product will be the newest innovation since the Sky+ box that was released in 2001 and will allow users to use their account on 5 different devices as well as having 5 times the space allowance of their current box set. The new service has a improved remote which is a touch pad that Apple TV introduced. It also allows viewers to record TV shows on their box set and then automatically put the recorded shows on any device that Sky Q is connected with which allows shows to be accessed from anywhere. Also, surprisingly, the box set will encourage ad skipping to make streaming shows more convenient. The Sky Q box will be released in early 2016 and the price will be revealed closer to the release date.
- Allows access to “best of the web” services including YouTube, music service Vevo, Facebook and content from Condé Nast, publisher of titles including GQ, Vanity Fair, Vogue and Wired.
- “Think of Sky Q as something that is beyond a box,”“It is an eco-system of products. The important thing is it allows you to consume programmes in and out of the home across more screens than ever before. It is about more than just TV content, we are bringing the best of the web to the big screen.”
- this feature was the “number one requested” additional feature that customers have said they want to extend their viewing experience beyond the living room.
- free-to-air players such as ITV and Channel 4 are also likely to be affected if Sky Q gains traction as it will allow a vastly greater amount of time-shifted viewing – recording and watching later – where viewers skip ads.
With the introduction of Sky Q, a lot of pressure will be put on already existing streaming sites such as Netflix to improve and deliver better technology. This is also very surprising as many company's rely on advertising to gain revenue but seeing as Sky feel like they can be successful without the advertising, this can foreshadow Sky Q's success
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