Friday, 12 February 2016

NDM News Story 41: Google pulls adblocking app for Samsung phones

http://www.theguardian.com/media/2016/feb/03/google-pulls-ad-blocking-app-for-samsung-phones

Samsung phone

After breaching a term in the contract, Google takes down an ad blocking app that allows ads to be directly blocked in Samsung's internet browser, days after the app was released. The term they broke was "interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator" Google earns a large proportion of their revenue from advertising that is accessed through Samsung's web browser which would overall lead to a great loss for Google

  • The app had reportedly racked up 50,000 downloads since its launch on Monday
  • The Next Web reported that the app’s developer, Rocketlabs, had received an email from Google Play saying it breached section 4.4 of an agreement Android developers must sign
This seems like a poorly executed plan from Google as they completely forgot about their advertising revenues and created an ad blocking app in order to follow in Apple's footsteps. Although Google may have thought that they would receive more customers for Samsung by doing this, ultimately, it will lead to a greater loss than gain. 

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