NDM News Story 48: More than 9 million Britons now use adblockers

http://www.theguardian.com/media/2016/mar/01/more-than-nine-million-brits-now-use-adblockers



The great convenience of blocking unnecessary and unwanted sites has made the number of Britons who use such software, greatly rise over the past year. The most likely people who use adblocking software was mostly 18-24 year olds with the group who used adblocking software the least was 45 - 54 year olds. With this rise in adblocking software, people speculate that there needs to be a balance between monetising the media while avoiding irritating consumers but as adblocking is rising, it proves that companies are far from finding this. However, web publishers have also begun to push back by not allowing content to be accessed unless the adblocker is removed.  

• More than 9 million British web users say they now block ads
• more than a fifth of all those over 18 years old who use the internet.
•  22% of British web users over 18 years old are currently using software to strip ads from digital content
• This equates to about 9.2 million of the 41.8 million UK adults who regularly use the internet.
• June last year showed that just 15% of UK web users were blocking ad

The method of monetising media through adverts is gradually losing its great effect of  making money through this method as more and more people are choosing to download adblocking software to avoid the irritating adverts. Eventually, if there isnt a new way of making consumers view the adverts, companies would need to think of a new way in order to make money.