Identities: Feminist theory and blog task

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

The music video greatly contributes to Butler's idea that gender roles are a 'performance' as Beyonce presents the typical woman in an over-exaggerated manner, which somewhat mocks the conventional image of a woman. This suggests that although she is shows to have the key attributes of what is expected of a woman, this is purely to serve as entertainment for the audience watching her music video and that there is no truth to these typicalities of a woman in modern society. Also, by taking on a man's role of fixing a car in the beginning of the music video, Beyonce is further displaying the fact that she is using a male role in a sexualised way to attract a larger audience which once again proves that the video is supporting Butler's idea that gender roles are a 'performance'.

2) Would McRobbie view Beyonce as an empowering role model for women?

 McRobbie would definitely view Beyonce as an empowering role model for women however, this would only be to a certain extent. McRobbie may not view Beyonce as an empowering figure for women as throughout the music video, Beyonce is reinforcing the old traditional stereotypes of a woman as she is shown to be a housewife who has nothing better to do than do the chores and wait around for her husband. Moreover, she is shown to fail at menial tasks and cry at the absence of her husband. This is a very negative image of women that is portrayed as it suggests that women aren't independent and that they are highly reliant on men. However, it can be interpreted that this video satirizes how women used to be in the past and celebrates how far women have come, being much more powerful and independent than what they once were. Furthermore, Beyonce acts as a great example of women who feel comfortable in their own skin and uses her confidence for her own advantage which may empower other women to be more confident about their body.

3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?

In general, I think that Beyonce is a very empowering figure who promotes women's great success in the music industry. She exudes confidence and determination to flourish and has reached success through virtuous means unlike many celebrities in recent times who have gained fame through scandals. Although she sexualizes herself by having many revealing stage costumes and acting seductive in many of her music videos, as Beyonce has control of what she wears and how she acts, I think this form of sexualisation is empowering Beyonce, making her feel as if she has power over men. If focusing on this music video, it is undoubtable that Beyonce is reinforcing the traditional male gaze as she is displayed in a way for men to lust after her and there are no aspects that show Beyonce proclaiming woman as powerful and maybe even the superior gender. This music video can only be viewed as empowering if the audience interprets the music video to be a satirical video of the primitive stages of women.