NDM News Story 40: Mirror looks to target female readers with secret national newspaper project

http://www.theguardian.com/media/2016/jan/28/mirror-target-female-readers-secret-national-newspaper-project

The Mirror is planning a secret project that specifically targets their female readers. This content would be cheaper than the original newspaper and will be tested in northern England. The newspaper is being developed by experts in the field and it believed to have a lot of potential as a female focused tabloid. The newspaper is thought to be similar to another highly successful newspaper.

• The title would operate on a similar model to Evgeny Lebedev’s highly-successful i, which launched in 2010 and sells 268,000 copies a day at a cut price of 40p
• The publisher has strong historical credentials in the women’s market with the award-winning M magazine, launched and edited by Tina Weaver
• The new title, which is being developed by a small team led by Sunday Mirror editor Alison Phillips, would be a standalone national newspaper product.

I think that this may incur a lot of criticism from many feminists who wouldn't want a newspaper that is purely focused for women and they would prefer to have a newspaper that caters for men and women a like. Also, the fact that the newspaper is focused for females may make people believe that the content is what all females value.