In order to attract a more international based audience, The Times and Sunday times have announced that they will be releasing a weekly digital edition in their app. IOS devices will be the first to gain access to their app and will soon branch out to android phones with it being free for the first month and then moving to having a subscription fee of £2.99 a month. The app aims to bring the witty, creative writing of British journalists and distributing it to a global audience with a news agenda of home and abroad. The times have decided to continue to strictly charge for their content however, with Sun failing to succeed with their paywall, the weekly digital edition of The Times and Sunday Time's future is uncertain.
- Their app, the Times of London Weekly, will launch in 46 countries, first on iOS devices from Apple and later on Android devices.
- first month’s access for free, after which it will cost the equivalent of £2.99 a month.
- The approach has helped stem falling print circulation, and was credited in 2014 with helping the two newspapers record their first operating profit in 13 years
I think that this is very negative move for The Times as they would not be able to reach the audiences that they are hoping to reach with the subscription fee. Audiences are attempting at have access to as much content as possible for the lowest price as possible and with the massive variation of choices that are available for users on the internet, audiences can easily access the information that they would want to, without having to go on the Time's subscription app.
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