The New York Times have discovered that in order to become an indispensable source of news, they need to open up the audiences internationally and expand digitally. They already believe that they have become a great national news source but the next step towards their growth is becoming an international source of news. There would be a team that is focused on international digital growth and they hope they would be able to attract more readers and advertisers alike.
- The UK is estimated to be the publisher’s third biggest market accounting for 2.5% of all traffic.
- NYT Global, which will be responsible for spearheading a three-year $50m digital growth strategy.
- aim was to double total digital revenues to about $800m by 2020 and that it was setting even more ambitious targets for international growth.
- Last year, the NYT broke through the 1 million digital subscriber mark. The publisher launched its digital paywall in 2011.
More and more newspapers are realising the importance that digital advancements have on the success of their companies and notice that in order to avoid bankruptcy like kodak and Blockbusters, institutions who did not develop to keep up with the changing societies, institutions must find new ways of increasing the popularity of their institution as well as follow the popular trends to help them reach this goal.
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