The newspaper industry is proving to increasingly becoming closer to extinction. Advertising in newspapers are decreasing rather rapidly across all newspapers, whether it be the local news paper or a tabloid newspaper. However, in contrast to the decrease in revenue for the print industry, TV advertising has done relatively well as the revenues have increased a lot.
- more than £150m in print ads disappeared
- total UK ad market grew at 7.5% to £20.1bn last year
- National newspaper brands reported an 11% fall in ad spend to £1.2bn in 2015
- print advertising fell by 9.6% to £435m last year.
- tabloid titles, which endured a 16.2% decline in print advertising to £565.4m.
- £155.4m in print advertising disappear between 2014 and 2015.
- 6.2% fall in total ad spend to £1.17bn,
- solid year for TV advertising, which rose by 7.3% to £5.2bn, with the nascent video-on-demand ad market rising 21% to £175m.
This trend does not seem like a shock to many people as new and digital media has offered audiences with quicker, more convenient and even more personalised news for the readers. Due to this, audience members, especially the younger generation is becoming less prone to accessing the news in paper form, which may ultimately make newspapers become a displaced media.
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