Thursday, 3 December 2015

NDM News: Globalisation


1) Is our news influenced by American cultural imperialism? What examples can you think of?


American cultural imperialism has had a massive influence on the world as it can be considered that many countries have been drowned in american culture, that they begin to adopt it as their own. Therefore, current affairs occurring in America has great significance worldwide. Our news has become greatly influenced by American cultural imperialism as all important news in America is broadcasted in the UK. This is because our culture has become so similar to american culture that we feel a sense of familiarity in america. Also, america is one of the few countries that has the primary spoken languages ti be English, further emphasizing the close relationship between UK and America. A major example would be the presidential elections being widely broadcasted in the UK, which is understandable as a new president is a huge change in how America is run. However, smaller news stories such as minor hurricanes that have barely negatively affected citizens, gets reported often in the UK, which shows that even the smallest of news stories that happen in America, holds great importance in the UK as well.



2) Has the increased globalisation of news improved the audience experience? How? Why?


Increased globalisation has greatly improved the audience's experiences with the news as it allows the audience to gain a worldwide understanding as we are able to easily access information and news from different countries from the comfort of our own home. However it may be considered that globalisation has not improved audiences' experiences as the news is more americanised than globalised meaning that much of the news is heavily concentrated on important and unimportant news from America. This means that we may be unaware of more pressing news in other countries with less political and economical power like America.



3) Has globalisation benefited or damaged major news institutions? How? Why?

Globalisation has benefited many major news industries as these news industries have gained a lot more global power whicj makes their news stories widely read over the world. Advancements in new and digital media has greatly helped to further benefit news institutions to make their news more accessible. However, globalisation also damages many news institutions as smaller, local news institutions would greatly lose their audience as manny if the audience would have preferred to consume news from globally popular news institutions.

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