The new apple smart battery case is explained by chief executive, Tim Cooke, explains the reason for the hump on the back of the case is due to users not needing to use the battery charger all the time. Tim Cooke further explains that the charger should only be used occasionally and not all the time. The charger isn't necessary if you are the type of person who charges their phone everyday but it would be very useful for overnight trips. The case has been described hideous due to its unsightly hump however, it is easier to take off and put on in comparison to the case being thick all over. Consumers also question the reason for apple creating a portable battery when the company has still not created a longer living battery, which would be a more valued than the smart case.
- iPhone 6S has a smaller battery than the last one
- To get the iPhone 6S into Apple’s Smart Battery Case users have to bend the top part of the case to slide the phone in, the longevity of which has yet to be proven.
I feel that Apple is doing the most beneficial thing to help gain profit as the case would probably be a considerable amount of money, when thinking of other apple products; by simply increasing the battery life, the price of iPhones would not significantly increase. Despite there being possibilities, that consumers will see through some of Apple's marketing schemes, this is highly unlikely to be a significant factor that would drive their customer base away and will continue to attract new customers to the great brand name
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