New service, You Tube Red, is now planning to sign deals with Hollywood studios and television firms to make TV and Films, a paying subscription service. Although this decision is still in the early stages, You Tube Red hopes to make many films and TV shows exclusive to You Tube Red rather than only gaining licensing rights. As well as this, many You Tube artists are also choosing to make exclusive content for You Tube Red that only subscribers would be able to access. This feature opened in October for the US and will expand globally in 2016. Along with You Tube, Apple is hoping to release their own streaming sites in the near future which would be another contender for You Tube Red.
- The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu
- It’s based on people paying $12.99 for a monthly subscription within the app – YouTube has added $3 to the cost of YouTube Red to account for Apple’s 30% cut of in-app purchases.
- YouTube is the 12th top-grossing iPhone app in Apple’s US App Store, jostling with Hulu and dating app Tinder on the outskirts of the top 10.
- PewDiePie, The Fine Brothers and Lilly Singh are among the YouTubers making new shows that will only be available to YouTube Red’s paying subscribers
You Tube Red's initial attraction was the extra content from beloved You Tube stars however with the decision to include exclusive content of films and TV shows is a positive improvement and will act as a bigger incentive for audience members to sign up to You Tube Red. However, the internet is limitless and many people may be able to find loopholes and other ways to access this restricted content but I believe that this will be very minimal and not affect You Tube Red greatly.
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