The Mail Online is beginning to have a massive impact on the US, with having roughly a 60% increse in revenue within the last 8 weeks which is almost double the rate seen over the last year. Now, the online newspaper have about 40% of their total audience being american despite being a UK news service. mail Online is also beginning to hire more american staff as 40 of the newly 100 staff, were US citizens.Mail Online now employs a total global staff of 720, including 410 editorial staff. Of those, 200 are based in the US, 130 of them are editorial.
- Mail Online derives 40% of its 212 million monthly unique users from US readers, more than view it in its home market in the UK
- The US site experienced 38% year-on-year revenue growth making about £18m in advertising for the period.
- Mail Online US has seen advertising revenue surge by 64%.
- Mail Online missed its 2015 target of £80m, it made £73m in the year to the end of September, as year-on-year growth slowed from 41% to 18%
- Mail Online derived about 66% of its £73m in total revenues from the UK in the year to the end of September, with 25% coming from the US and 9% the rest of the world.
I think this is a massive advancement for the mail online as it proves the effects of globalisation. It may also influence the news institution to maybe consider including some american news. There are also possibilities of the website becoming one of the most popular news sites in other countries as well as america
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